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    Can your diamond ring or silver bracelet last forever?
    Yes, they can: with proper care.


    Care for Diamond Jewelry:

    • A diamond is the hardest substance known to man. However, though your diamond is very durable, it can still be chipped by a strong blow. Never wear your diamond while doing rough work.
    • Store your diamond jewelry individually, as diamonds can scratch other diamonds as well as other jewelry.
    • For light cleaning of jewelry, use a toothbrush and warm slightly soapy water in a bowl (never over the sink). Rinse thoroughly with cool water and pat dry with a soft lint-free cloth.


    Care for Gold & Platinum Jewelry:

    • Remove jewelry before bathing, swimming, gardening or exercising.
    • For light cleaning of your gold or platinum jewelry soak the jewelry in a bowl of mild liquid detergent and lukewarm water. Brush lightly with a toothbrush. Rinse thoroughly with warm, then cool water to remove dulling residue, and dry with a soft cloth. To remove heavy grease or oil, dip your precious metal jewelry into plain rubbing alcohol, then follow the directions above.
    • Because gold is a naturally yellow metal, white gold is created by mixing other alloys with the pure 24K gold. White gold is routinely coated with a rhodium finish. Rhodium is in the platinum family, and therefore tarnish resistant. The rhodium finish on white gold will wear off over time depending on how the jewelry is worn, cared for and cleaned. This finish can be reapplied as needed.


    Sterling Silver Jewelry Care:

    • Remove when cleaning, swimming and taking a shower. The chemicals used during these activities could cause immediate tarnishing.
    • Store your sterling silver jewelry in a cool dry dark place to avoid faster tarnishing, separately or individually wrapped in a cloth to prevent it from being scratched by other jewelry.
    • Silver will tarnish with time when exposed to air and light. This is normal. Sterling silver jewelry is frequently plated for anti-tarnish with rhodium. This type of plating will not peel off, it just helps silver jewelry stay untarnished longer. (It is like a layer of protection, not paint).
    • For polishing old sterling silver pieces, use a cloth or mitt specially designed for silver polish. For silver with anti-tarnish coatings, do not use silver polish, use a soft jewelry polishing cloth only, it is best to lightly wipe or clean these pieces as you would gold jewelry.
    • You can buy polishing silver cloth here:


    Special Care for Gemstone Jewelry

    • Most colored gemstones routinely undergo heating or other treatments to further enhance their natural beauty. These enhancements are generally permanent. However, extra care should be taken with all colored gemstone jewelry. If cared for properly, it can last a lifetime.
    • Never expose any gemstone jewelry to salt water, chemicals, perfume or hairspray. These substances may slowly erode the finish and polish of the gems. Do not subject gemstone jewelry to sudden temperature changes.
    • Opals, emeralds and tanzanite require extra precautions.
    • Do not use commercial cleaning solutions, ultrasonic steam cleaners, cold or hot water to clean these gems. Use only a soft cloth and lukewarm water. Opals are especially sensitive to temperature variations, which can cause cracking.
    • Remove your opal jewelry before washing dishes, handling frozen foods, or in very cold weather.
    • Store your gemstone jewelry in cotton, never plastic. Keep each piece separate as these gemstones are easily scratched by other pieces.


    Special Care for Cultured Pearl Jewelry

    • Freshwater and saltwater (akoya) cultured pearls are often bleached to achieve a more uniform, desirable hue. Many pearls, particularly from freshwaters, are dyed or otherwise treated to create more vivid and interesting hues. These treatments are all permanent.
    • Cultured pearls have an organic surface coating (called ‘nacre’) which is susceptible to chipping. It requires special care to prevent chipping, cracking or discoloration.
    • “Last on, First off.” Put your cultured pearls on after applying all cosmetics, hairspray, nail polish or perfume. Similarly, remove them before beginning your nighttime beauty regimen.
    • Never wear cultured pearls while bathing, swimming, or working with chemicals. These substances may damage the surface of your cultured pearls, or weaken the silk on which they are strung.
    • Use only a clean, soft cloth to wipe your cultured pearls and cultured pearl jewelry after wearing. Store them in a soft pouch or cloth (never plastic) to prevent scratching by other jewelry.
    • If your cultured pearl jewelry becomes more heavily soiled, it’s time for a more thorough professional cleaning and restringing. Strung necklaces andbracelets, when worn often, should be restrung at least every few years.